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Kim Kardashian And New Candy Crush Apps Please Investors - Yahoo News

Theres also an element of Las Vegas, as the companies analyze who is playing and tailor their apps to appeal to the biggest spenders. Last April, I put my money where my mouth was and bought shares of King, which I still own . Its been a rough ride. With Candy Crush revenue sinking faster than most expected, shares of King dropped from $24 at the companys IPO on March 26, 2014, to a low of $10.68 last October. But they plummeted to as low as $3.27 by last month -- a 57% loss -- as it became clear that despite being able to melt the Internet with her naked rear, Kardashian alone could not reach $200 million . Now comes a reversal again, with investors seeing evidence that the mobile game companies can succeed over the long term, albeit with very different strategies. [ Get the Latest Market Data and News with the Yahoo Finance App ] King reported total bookings in the fourth quarter of $586 million, beating analyst expectations of $541 million. And adjusted earnings per share of 57 cents came in 10 cents above what analysts expected.


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